Learn about the four discrete Moments of Truth and how they influence a customer’s perception of—and loyalty to—your brand.

Learn all about product development strategy, its types, examples, stages, and the steps to create a fool-proof product development strategy for your business.

Discover the five steps consumers follow when evaluating a purchase decision.

An effective customer feedback loop is key to increased customer loyalty and revenue. Eliminate churn with these pro tips from the experts at Starlight.

We pull the curtain back on what you need to know about market research sample sizes from the terminology you will encounter, what factors will affect your budgeting expectations, and why sometimes you simply need to embrace the grey area and press ahead.