Validate & Launch

When you partner with to explore product-market fit, we'll: 

* Leverage our vast digital intelligence data set to understand the current market landscape for the category and current competitors, 

* Have conversations with real target consumers to explore their interest in your concept, and

* Quantify insights at scale to determine viability of your concept with your target audience.

You'll walk away with:

* Insights into what people like, dislike, and are interested in about your product,

* Profiles of customer(s) who are most likely to buy your new product so you can target them,

* Guidance on how to improve your product, and

* Clear next steps for shaping marketing and distribution of your new product.

When you're ready to get started, schedule a meeting to tell us more about which questions you're trying to answer about your product idea. We'll give you clear next steps from there.

When you partner with us to analyze your competitors, we'll study your competitors' strategies for products, pricing, customer groups, brand image, and marketing. 

You'll walk away with:

* Guidance on your competitors' brand strengths and weaknesses,

* Insight into their product mix, gaps, and opportunities,

* An understanding of their most effective marketing content, and

* Clarity on their customer profile and where it overlaps with yours. 

Get started by scheduling a meeting to tell us about your needs, goals, and unique business situation.

When you partner with us to price your new product, we'll:

* Evaluate the strength of your brand's pricing power relative to the market,

* Study market pricing on existing or adjacent categories to identify sweet spots and norms, and

* Test pricing for your new offering with potential customers to see what they're willing to pay. 

You'll walk away with:

* A range of prices that make sense to customers and ensure you're relevant in the market,

* An understanding of potential risks to your business and brand, and

* Clear next steps to test pricing.

If it sounds like we could be a good fit for your goals, schedule a meeting to tell us more about your needs, challenges, and business. We're excited to listen.

Smarter go-to-market intelligence starts with a simple conversation. Schedule a meeting to tell us about your needs, goals, and pain points. We'll make sure we understand your business and product so we can figure out if we're the right team to tailor-make a solution for you.

Our team members have all worked within brands ourselves, so we understand the day-to-day realities of your business. 

We've worked in and for brands in industries including:

* Food and beverage

* Apparel & footwear

* Consumer packaged goods

* Consumer electronics

* Beauty & personal care

* Entertainment & media

* Travel & hospitality

* Toys & games

* Pet care

* Software & mobile apps

* DIY & home improvement

* Education & eLearning

If it sounds like we could be the right team to help you reach your goals, we invite you to schedule a meeting. We'd love to get to know you and your business and recommend clear next steps. 

All of our solutions are tailored to your needs. After we meet to discuss your needs, goals, and pain points, we'll give you a clear timeline. Our goal is to help you get the facts you need to make strategic decisions as efficiently as possible, usually within 4-6 weeks.

We customize our strategy based on the questions you want to answer. Most projects start around $8,000, and certain methodologies and target audiences may require larger investments. Let's meet so you can share your story with us. We'll follow up with a clear project fee so you know what to expect.