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Experience You Can Trust
Industry experience. Time-tested market research methods.
Cutting-edge analytics. Clear next steps.
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Figuring out your next move shouldn’t feel like guesswork
When it comes to standing out in a crowded market, many brands feel stuck. We know how hard it can be to navigate a sea of information on your own.
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What do our customers want from our brand?
Which customers should we be focused on?
How do I talk to my customers most effectively?
Should we enter the market with this product?
Smarter insights come from connecting the dots that matter
When you're data-rich but insight-poor, you need an experienced team to separate the signal from the noise. We blend time-tested research methods with robust, novel sources to tell richer stories. Then, we use the insights from those stories to give you clear, practical direction.
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Practical guidance grounded in real-world experience
Finding realistic growth opportunities in competitive markets is harder than ever.
Most businesses try to make data-driven decisions, but they're drowning in a sea of data and aren't sure what to do next.
I founded Starlight Analytics to give growth-minded brands like yours the right information you need to make strategic decisions and move your brand forward with confidence.
My team and I have all worked within brands ourselves, so we understand the day-to-day realities of your business.
Our recommendations are always realistic, actionable, and rooted in the context of your business constraints and priorities.
We’ve worked in and for brands in industries like yours
A proven process for truly understanding your business, customer, and market
We use our LUNA process with every project to make sure we:
Deeply understand the context of your business
Ask questions that help us make sure no stone goes unturned
Connect the insights to practical actions you can take to move your brand forward
Listen
We take the time to deeply understand stakeholders, employees, customers, and anyone else who has insight into your problem or opportunity.
Understand
We gather data and context from multiple sources to understand the real drivers of customer behavior or market shifts.
Navigate
We navigate the findings to identify clear, strategic insights.This is where we separate the signal from the noise.
Act
We work with you to consider how the insights can create change for your brand and the practical next steps to take with them.
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Unlock unlimited access to insights
Growth Analytics Partnership
Work with a hands-on partner to make sense of your data, develop your analytics roadmap, and become a more data- and insights-driven organization
Partner with a team that’s thorough, thoughtful, and direct
Our reviews reflect the dedication we put into blending traditional market research with innovative analytics. We pride ourselves on providing practical insights that resonate with your business realities, ensuring our recommendations are actionable and tailored to your needs.
“Effective decision-making relies on actionable consumer insights. But we were stuck: buried in data, yet lacking a compelling narrative. That's when we partnered with Chris and Starlight. They immediately understood our business and conducted a deep dive into our data, revealing hidden opportunities. Within six weeks, they delivered a fresh perspective, converting complex information into clear, actionable insights—free of ambiguity and bias. Their collaborative approach, working seamlessly with our data scientists, made the process remarkably smooth. The result? A true "aha" moment that had eluded us for six months and millions of dollars in previous efforts.”
“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”
"Over the years I have partnered with Chris and his team countless times to help inform my merchandising strategy. His sharp, practical advice on market and consumer trends provided my team and I with clear direction on where we should put our focus, resulting in significant commercial impact. Keeping up with the changing market dynamics and consumer preferences in Retail is like hitting a moving target. I truly appreciate how easy it is to work with someone as thorough as Chris and who understands our industry so well."
“Over the years I have partnered with Chris and his team countless times to help inform my merchandising strategy. His sharp, practical advice on market and consumer trends provided my team and I with clear direction on where we should put our focus, resulting in significant commercial impact. Keeping up with the changing market dynamics and consumer preferences in Retail is like hitting a moving target. I truly appreciate how easy it is to work with someone as thorough as Chris and who understands our industry so well."
“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”
“Effective decision-making relies on actionable consumer insights. But we were stuck: buried in data, yet lacking a compelling narrative. That's when we partnered with Chris and Starlight. They immediately understood our business and conducted a deep dive into our data, revealing hidden opportunities. Within six weeks, they delivered a fresh perspective, converting complex information into clear, actionable insights—free of ambiguity and bias. Their collaborative approach, working seamlessly with our data scientists, made the process remarkably smooth. The result? A true "aha" moment that had eluded us for six months and millions of dollars in previous efforts.”
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