Build Your Brand

When you partner with us to develop your brand identity, we'll:

* Leverage our vast digital intelligence data set to understand how search, social conversations, and web behaviors tell a story on the current landscape and available whitespace,

* Profile competitors to provide clarity on current positioning to help you shape your unique brand story, and 

* Talk with real consumers 1:1 to gauge interest in your new brand concept, steering next steps on your potential brand identity.

You'll walk away with:

* A competitive landscape mapped with clear indicators of market whitespace, and

* Customer feedback on your brand's perceived value with guidance on next steps. 

If it sounds like we could be a good fit for your goals, schedule a meeting to tell us more about your needs, challenges, and business. We're excited to listen. 

When you partner with us on brand health and equity, we'll: 

* Leverage our vast digital intelligence data set to understand how search, social conversations, and web behaviors intersect to identify key trends and topics about your brand, competitor, and category, and 

* Blend and index that data alongside time tested survey methodologies to measure brand awareness, consideration, and a host of other metrics to paint a full picture of your brand's true strength. 

You'll walk away with:

* An understanding of your brand's health compared to your competitors', 

* Insight into what's driving your brand's health or equity, 

* Guidance on areas to focus on to improve your brand's health, and 

* Next steps to take to capitalize on weaknesses in your competitors' brands.

Get started by scheduling a meeting to tell us about your needs, goals, and unique business situation.

When you partner with to explore brand extension, we'll: 

* Leverage our vast digital intelligence data set to understand how search and social conversations help us understand your brand's key associations and current brand loyalty to competitors in the market,

* Measure overlap of your current customer base with that of the new market you are looking to enter to determine ease, or 

* Gauge risks to entry into the new market both to short term revenue and long term brand perceptions. 

You'll walk away with:

* Clarity on your current brand health and core associations,

* Insights on the dominant players in the new space you're considering and how loyal customers are to them,

* An understanding of your brand's credibility and right to play in a new category, and 

* A risk profile on your brand's opportunity to enter the market with clear opportunities and next steps. 

When you're ready to get started, schedule a meeting to tell us more about which questions you're trying to answer about your right to play in a new market or category. We'll give you clear next steps from there.

When you partner with us on messaging, we'll: 

* Leverage our vast digital intelligence data set to understand how search and social conversations help us understand the current strength of your messaging v. competitors, 

* Have conversations with real consumers to explore the emotional v. rational benefits of importance to them to shape your direction, and

* Quantify insights at scale to determine which messaging options best meet your objectives (e.g. reach, conversion) with target customers. 

You'll walk away with:

* An assessment of the health of your current brand messaging, 

* Insights on competitive gaps that could provide messaging opportunities for your brand,

* Clarity on the emotional and rational benefits customers care about, and 

* Guidance on which messages could best fit your brand and are most likely to drive engagement.

Improving your marketing messaging starts with a short conversation. Schedule a meeting to share more about your story with us.

Greater brand intelligence starts with a simple conversation. Schedule a meeting to tell us about your needs, goals, and pain points. We'll make sure we understand your business and product so we can figure out if we're the right team to help you strengthen your brand.

Our team members have all worked within brands ourselves, so we understand the day-to-day realities of your business. 

We've worked in and for brands in industries including:

* Food and beverage

* Apparel & footwear

* Consumer packaged goods

* Consumer electronics

* Beauty & personal care

* Entertainment & media

* Travel & hospitality

* Toys & games

* Pet care

* Software & mobile apps

* DIY & home improvement

* Education & eLearning

If it sounds like we could be the right team to help you reach your goals, we invite you to schedule a meeting. We'd love to get to know you and your business and recommend clear next steps. 

All of our solutions are tailored to your needs. After we meet to discuss your needs, goals, and pain points, we'll give you a clear timeline. Our goal is to help you get the facts you need to make strategic decisions as efficiently as possible, usually within 4-6 weeks.

We customize our strategy based on the questions you want to answer. Most projects start around $8,000, and certain methodologies and target audiences may require larger investments. Let's meet so you can share your story with us. We'll follow up with a clear project fee so you know what to expect.