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Price For Success
Make more confident pricing decisions, backed by data
Pricing your product shouldn’t be a guessing game
Pricing is more than just setting a number—it’s about understanding your market, customers, and business goals. Don’t let inaccurate pricing cost you sales, alienate customers, or leave money on the table.
Even without historical sales numbers to guide you, you can leverage data to set a clear path to a profitable and competitive price.
Strategic, data-informed pricing changes help you balance staying competitive and maximizing profit.
Our unique mix of traditional research and modern data science gives you unexpected, useful insights your competitors don't have.
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Go-to-market with the right price the first time
Set the right price for your new product based on market research and customer insights. You'll understand what customers are willing to pay and align with market expectations so your launch is successful.
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Confidently navigate price shifts
Pricing affects more than your bottom line. Know when and how to adjust prices based on smarter insights that will move your brand forward.
Frequently asked questions
When you partner with us to price your new product, we'll:
* Evaluate the strength of your brand's pricing power relative to the market,
* Study market pricing on existing or adjacent categories to identify sweet spots and norms, and
* Test pricing for your new offering with potential customers to see what they're willing to pay.
You'll walk away with:
* A range of prices that make sense to customers and ensure you're relevant in the market,
* An understanding of potential risks to your business and brand, and
* Clear next steps to test pricing.
If it sounds like we could be a good fit for your goals, schedule a meeting to tell us more about your needs, challenges, and business. We're excited to listen.
When you partner with us to adjust the pricing of your existing product, we'll:
* Compare your brand to top competitors to see its value and pricing power,
* Study market prices to understand common pricing and what customers expect,
* Review your current pricing and sales trends, and
* Test price changes with your customers to see if they'll pay more and how it affects your brand and competitive stance.
You'll walk away with:
* A range of prices that make sense to customers and ensure you're relevant in the market,
* Insight into how price changes could affect sales,
* An understanding of potential risks to your business and brand, and
* Clear next steps to test pricing.
Get started by scheduling a meeting to tell us about your needs, goals, and unique business situation.
Pricing for success starts with a simple conversation. Schedule a meeting to tell us about your needs, goals, and pain points. We'll make sure we understand your business and product so we can figure out if we're the right team to help you develop your pricing strategy.
Our team members have all worked within brands ourselves, so we understand the day-to-day realities of your business.
We've worked in and for brands in industries including:
* Food and beverage
* Apparel & footwear
* Consumer packaged goods
* Consumer electronics
* Beauty & personal care
* Entertainment & media
* Travel & hospitality
* Toys & games
* Pet care
* Software & mobile apps
* DIY & home improvement
* Education & eLearning
If it sounds like we could be the right team to help you reach your goals, we invite you to schedule a meeting. We'd love to get to know you and your business and recommend clear next steps.
All of our solutions are tailored to your needs. After we meet to discuss your needs, goals, and pain points, we'll give you a clear timeline. Our goal is to help you get the facts you need to make strategic decisions as efficiently as possible, usually within 4-6 weeks.
We customize our strategy based on the questions you want to answer. Most projects start around $8,000, and certain methodologies and target audiences may require larger investments. Let's meet so you can share your story with us. We'll follow up with a clear project fee so you know what to expect.
Make more confident pricing decisions.
“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”
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Get the pricing clarity you've been searching for
