Growth Analytics Partnership

Fractional leadership for brands seeking data-driven direction

Sustainable brand growth is driven by data.

You deserve to work with a trusted advisor who provides data, insights, and practical direction to move your brand forward.

Need a thought partner to build a more data-driven organization?

Create your strategic plan and best-in-class team through strategic organizational design and purposeful upskilling.

Feeling lost in your data and need help to make sense of it?

You're swimming in a sea of data, and you're not sure where to go next. Things feel all over the place, and you want clear direction.

Need a helping hand to execute on your analytics agenda?

Understand your insights and implement the right changes by partnering with a senior analyst and strategist.

VISION

Build a more customer-centric and data-driven organization

Assess your current maturity, define capabilities, develop your roadmap, and align your organization towards data-driven growth.

LEADERSHIP

Empower your team with experienced leadership and direction

Focus your team's effort on work that matters with a leader who knows what 'good' looks like. Supercharge your team's skills and communication to build competence and confidence.

EXECUTION

Partner with a leader who's ready to dive in and do the work

Unlock insights from your data, tell a clear story that creates impact, and integrate data into key decision making processes.

Frequently asked questions

How will you help me build a more data-driven organization?

When you're building your organization, an experienced, expert perspective is invaluable. 

When you partner with us, we'll provide analysis, insights, and leadership for foundational elements like:

* A deep dive into your biggest organizational questions or needs,

* A comprehensive organizational capability or maturity assessment,

* A quick win v. mid/long term roadmap,

* Funding models, budget planning, or investment requirements,

* Organizational design or redesign to support needs,

* Capability prioritization, design, and execution,

* Providing training or upskilling of current teams and updating job descriptions, and

We'll work together closely through:

* Monthly leadership steering committee meetings,

* Weekly check-ins to review progress and share findings, and 

* Hands-on analysis or execution as required. 

If it sounds like we could be your growth analytics partner, schedule a meeting to tell us more about your needs, challenges, and business. We're excited to listen. 

How will you help me empower my team?

Whether you're looking for a fractional insights leader to give you a jumpstart or fill a role while your existing leader is away, your team will function best with clear leadership that focuses them on doing the work that's most likely to move your brand forward. 

When we partner together, we'll focus on helping your team members develop key skills and a clear communication strategy. You can trust the right work is completed to the right standard so you can focus on other parts of running your organization.

We invite you to tell us more about your organization and team so we can see if we're the right experts to help. 

How will you help me execute on my analytics agenda?

When you partner with us to execute on your analytics agenda, we'll start by organizing your existing data, like:

* Customer,

* Transaction,

* Survey, 

* Brand, and

* Any other data you have.

If you don't already have the data you need, we'll discuss additional services to complement our growth analytics partnership. 

Then, we'll synthesize the data into insights that help you:

* Tell more complete stories, 

* Communicate effectively in executive meetings or board presentations, or

* Integrate data into your organization's processes.

Get started by scheduling a meeting to tell us about your needs, goals, and unique business situation. 

How long are typical Growth Analytics Partnership engagements?

Our partnerships are 3 months minimum, and the duration of our partnership is tailored to your unique situation. We'll focus on one objective at a time so we can dedicate our full attention to your most pressing priority. 

Schedule a meeting to tell us about your needs, goals, and pain points. We'll make sure we understand your business so we can figure out if we're the right team to provide the analytics leadership you're looking for.

Do you have experience in my industry?

Our team members have all worked within brands ourselves, so we understand the day-to-day realities of your business. 

We've worked in and for brands in industries including:

* Food and beverage

* Apparel & footwear

* Consumer packaged goods

* Consumer electronics

* Beauty & personal care

* Entertainment & media

* Travel & hospitality

* Toys & games

* Pet care

* Software & mobile apps

* DIY & home improvement

* Education & eLearning

If it sounds like we could be the right team to help you reach your goals, we invite you to schedule a meeting. We'd love to get to know you and your business and recommend clear next steps. 

What is a typical investment?

Engagements start at $15K per month and are dependent on how quickly you need to deliver outcomes and whether or not additional resources need to be onboarded to support the engagement. Let's meet so you can share your story with us. We'll follow up with clear next steps so you know what to expect.

I need custom research or data procurement. Is that included?

We want you to have the data you need to make the most informed decisions. Our Growth Analytics Partnership includes synthesizing your existing data. Should we determine a need for additional data procurement, we'll discuss additional services to complement our partnership.

Move your brand's analytical capabilities forward with confidence.

“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”

Bryan Fogg
Chief Data & Insights Officer, Atlanta Hawks