CONSUMER & MARKET INSIGHTS FOR BRANDS

Smarter Insights for Sustainable Brand Growth

We connect the dots that matter so you can make the strategic decisions that will move your brand forward, with confidence.

Finding growth opportunities in a hypercompetitive market is hard

Just running your business is difficult enough. But you also have to contend with:

You want to know where you should focus your time, money, and attention to make the difference for your brand, but right now it feels like guesswork.

It’s time to feel confident you know what to do next

Truly understand your customers and market

Get practical direction rooted in data-driven insights

Thrive in a demanding marketplace

Unlock unlimited access to insights

Growth Analytics Partnership

Work with a hands-on partner to make sense of your data, develop your analytics roadmap, and become a more data- and insights-driven organization

No matter the data source, we see what others don’t.

Partner with an experienced team who cares about your brand as much as you do

By blending time-tested market research methods with cutting-edge analytics, we uncover insights most other firms overlook.

We've worked within brands ourselves, we understand the day-to-day realities of your business- so our recommendations are always practical, realistic, and ready to put into action.

All so you get the clear direction and guidance you deserve.

A blurry photo of a train with blue seats

“Effective decision-making relies on actionable consumer insights. But we were stuck: buried in data, yet lacking a compelling narrative. That's when we partnered with Chris and Starlight. They immediately understood our business and conducted a deep dive into our data, revealing hidden opportunities. Within six weeks, they delivered a fresh perspective, converting complex information into clear, actionable insights—free of ambiguity and bias. Their collaborative approach, working seamlessly with our data scientists, made the process remarkably smooth. The result? A true "aha" moment that had eluded us for six months and millions of dollars in previous efforts.”

Lisa Pilette Chief Marketing Officer of Fossil headshot
Lisa Pilette
CMO, Fossil
A blurry photo of a train with blue seats

“Data only becomes an asset when it generates new knowledge and critical insights.  Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”

Brian Fogg Chief Data and Insights Officer of the Atlanta Hawks headshot
Brian Fogg
Chief Data & Insights Officer, Atlanta Hawks
A blurry photo of a train with blue seats

"Over the years I have partnered with Chris and his team countless times to help inform my merchandising strategy. His sharp, practical advice on market and consumer trends provided my team and I with clear direction on where we should put our focus, resulting in significant commercial impact. Keeping up with the changing market dynamics and consumer preferences in Retail is like hitting a moving target. I truly appreciate how easy it is to work with someone as thorough as Chris and who understands our industry so well."

Danielle Lafleur, Chief Merchandising Officer headshot
James, C-level
Chief Merchandising Officer, Seasoned Retail Advisor
A blurry photo of a train with blue seats

“Over the years I have partnered with Chris and his team countless times to help inform my merchandising strategy. His sharp, practical advice on market and consumer trends provided my team and I with clear direction on where we should put our focus, resulting in significant commercial impact. Keeping up with the changing market dynamics and consumer preferences in Retail is like hitting a moving target. I truly appreciate how easy it is to work with someone as thorough as Chris and who understands our industry so well."

Danielle Lafleur
Chief Merchandising Officer, Seasoned Retail Advisor
A blurry photo of a train with blue seats

“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”

Bryan Fogg
Chief Data & Insights Officer, Atlanta Hawks
A blurry photo of a train with blue seats

“Effective decision-making relies on actionable consumer insights. But we were stuck: buried in data, yet lacking a compelling narrative. That's when we partnered with Chris and Starlight. They immediately understood our business and conducted a deep dive into our data, revealing hidden opportunities. Within six weeks, they delivered a fresh perspective, converting complex information into clear, actionable insights—free of ambiguity and bias. Their collaborative approach, working seamlessly with our data scientists, made the process remarkably smooth. The result? A true "aha" moment that had eluded us for six months and millions of dollars in previous efforts.”

Lisa Pilette
Chief Marketing Officer, Fossil