The Decline Stage of the Product Life Cycle: Reasons & Examples
Discover the decline stage of the product life cycle and learn how to avoid or escape it to sustain consumer interest and profitability.
Read more
Starlight Blog
Real-Life Voice of Customer Examples & Takeaways
Voice of Customer (VoC) is a market research term that describes customer experiences, expectations, and needs.
Read moreWhat is Product Positioning? (Examples and Strategies)
Launching a new product is a long and arduous process. Learn how to define and differentiate your product for maximum success with a product positioning strategy.
Read moreCustomer Feedback Loop: How to Close It & Increase Revenue
An effective customer feedback loop is key to increased customer loyalty and revenue. Eliminate churn with these pro tips from the experts at Starlight.
Read moreHow to Identify Barriers to Purchase (and Crush Revenue Goals!)
Learn how to identify and remove barriers to purchase to improve conversion rates and increase revenue.
Read moreVoice of Customer Analysis: How to Do it & Why It Matters
Learn how to use VoC analytics to set the foundations for future customer-centric strategies. Doing so can greatly improve customer retention & conversion.
Read moreTotal Addressable Market (TAM) & Its Emerging Importance
Learn how to define your Total Addressable Market (TAM) and why it’s critical for new and established businesses alike.
Read more
